As the modern-day world understands that remote or hybrid workplaces are here to stay, it's become increasingly important for companies to find new ways to connect with employees and clients while staying on brand. One of the biggest challenges of remote work is maintaining a professional image during virtual meetings. That's where a Visual Presence Curator comes in.
A Visual Presence Curator is a professional who helps individuals or companies present themselves effectively in virtual meetings, and other online events. They are responsible for creating a visually compelling and professional online presence for their clients by managing the lighting, camera angles, background, adding in their personal identity, and other elements that contribute to a credible and effective virtual presentation.
The benefits of hiring a Visual Presence Curator are clear. A study by the Harvard Business Review found that remote workers often struggle to establish their presence during virtual meetings, leading to decreased engagement and productivity. However, with the help of a Visual Presence Curator, remote workers can create a consistent and professional image, which can enhance the company's reputation and help build clients and customers see them as credible. If your presence isn’t equal to the level of value you are asking for your product or services, therein lies the disconnect and the questioning of one’s reputation.
In addition to having a consistency of a company's image, a Visual Presence Curator can also provide training and guidance to remote workers on how to present themselves effectively in virtual settings. This can include tips on lighting, camera angles, and how to find the best background selection regardless of where they are, as well as advice on body language. By providing remote workers with these skills, companies can improve their communication skills and boost their confidence, leading to better engagement and productivity.
Research has also shown that a professional visual presence can impact an individual's personal as well as their professional brand. A study by LinkedIn found that profiles with professional headshots received 14 times more views than those without. This underscores the importance of presenting oneself professionally in virtual settings, especially in the modern-day world of virtual interactions.
As the demand for remote work continues to grow, the need for a professional virtual presence has become more important than ever. Companies that invest in a Visual Presence Curator can help ensure that their remote workers are presenting themselves as their best self during virtual interactions. By doing so, they can improve their reputation, build credibility with clients and customers, and increase engagement and productivity among remote workers.
Interested in learning more about Visual Presence and what that experience looks like, email me at amy@mudmodular.com to set up a 10 minute chat.